Please join marketing expert, chef, and restaurant owner Marcus Guiliano, and food, beverage & hospitality attorney Jeanne Hamburg, for a not-to-be-missed webinar providing tips on how to set your restaurant apart and bring in new patrons.
From Marcus, learn the top psychology triggers to use in emails, websites, business cards, and every other guest interaction, as he covers how to implement psychology-based marketing on all your platforms.
We have all been frustrated with marketing that doesn’t work. And then there are times we run a campaign that gets decent results. Confusion reigns when sales reps – from radio, to magazines, to banner ads – walk in and give you conflicting advice. What gives when it comes to marketing? There are proven tactics you can use that, when implemented, can influence the brain to buy. When it comes down to it, the brain is lazy. There are close to two dozen reasons why the brain will make a quick decision and buy in a split second. It’s the same split-second decision that you use when you sit at the bar and meet the bartender.
From Jeanne, learn how to select, protect, and enforce your restaurant’s name, design, and website; how to protect your restaurant from copycats; and create new revenue streams through merchandising your brand.